See the culture. See the work. See what it means to train the Fonoti Way.
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5.0
Google Reviews
"
Fonoti helped me become a better athlete and person all at the same time. I worked with him for 5 months and it was one of the hardest but best experiences of my athletic career.
Ach R.
Athlete
"
As a parent, I was blown away by the level of commitment and care shown to my son. He improved not just physically but mentally. La'auli holds athletes to a standard you just don't find anywhere else.
Parent
Parent
The Philosophy
Faster. Stronger. Habitual.
Three pillars. One system. Built on the science of elite performance and the discipline of lasting behavioral change. This is not a gym program. This is a complete athletic development ecosystem.
01
Speed Development
USR-certified speed coaching under the Les Spellman methodology. We optimize posture, stride mechanics, acceleration, deceleration, and elastic quality, making you measurably faster within the first phase.
02
Recovery Protocols
Daily athlete monitoring tracks readiness, soreness, and training load. Green/Yellow/Red recovery classification ensures every session is programmed to the athlete's actual state, never blindly pushing into breakdown.
03
Injury Prevention
SSL-certified in foot/ankle complex training, one of the only programs in the region specializing in this foundational layer. Muscle imbalances are systematically identified and corrected before they become injuries.
Sport-specific sharpening, full performance report, recruitment visibility, habit consolidation.
The Coach
La'aUli Fonoti
Founder & Head Performance Coach
La'aUli Fonoti is a performance coach, U.S. Navy veteran, and founder of Fonoti Way, with over 15 years of experience in athletic development. His approach goes beyond training, focusing on building discipline, consistency, and performance both in sport and in everyday life. After earning a football scholarship to New Mexico State University, he continued his path of service and structure in the Navy, which now shapes the standard and accountability behind his coaching. Today, he applies that same mindset to help athletes move better, think clearly, and perform at a higher level through a system built for long-term development.
15+
Yrs Experience
5.0
Google Rating
Sports Science Lab (SSL), Certified Since 2011
Universal Speed Rating (USR) Level 1, Les Spellman
NASM Behavior Change Specialist
Fascia Release Certified, Myofascial Release with Fascialization
Former D1 Collegiate Football Player - New Mexico State University '09
Services & Pricing
Train as Teammates.
Group training is the flagship, not the discount. Pick the pod that fits.
Squad
8–12 Athletes · 2x / week
$400/mo
~8 sessions/mo · $50/session per athlete
Performance Architect programming
Faster · Stronger · Habitual pillars
Daily check-in classification
Compression boots + film review
Family Portal access
Flagship
Pod
4–8 Athletes · 3x / week
$600/mo
~12 sessions/mo · $50/session per athlete
Everything in Squad
Programmed light recovery days
Boots + localized cryo + film review
GPS tracking + quarterly reports
Phase-gated periodization
Inner Circle
2–4 Athletes · 4x / week
$880/mo
~16 sessions/mo · $55/session per athlete
Everything in Pod
Full modality access + fascia release
Individualized recovery protocols
Priority recovery scheduling
Full assessment battery
Direct coach line
Intentional 1:1 integration
Crew Pricing
Siblings, cousins, the whole family, we move together.
2 From One Family
−15%
Off the second athlete
3+ From One Family
−25%
Off every additional athlete
Need Something Different?
1:1 Sessions Available
Private training and custom scheduling by request. Limited availability, reach out directly to discuss your athlete's needs.
Commitment Options
The longer you commit, the more you save. All plans start with a 3-month minimum.
3 Months
Standard Rate
Entry commitment. See real measurable results. Month-to-month after.
6 Months
5% Off
Covers a full athletic season. Enough time for serious development.
9 Months
10% Off
Full school year. Where the real athletes separate themselves.
12 Months
15% Off
Best value. Full year of development, consistency, and results.
🎖️
Military & Veteran Discount
Yavon and La'auli Fonoti are both Navy Veterans. We know what service costs and what it builds. Active Duty, Veterans, and Military Families receive 20% off all training programs — because we respect yours.
20% Off
Drop-In
$45–60/visit
Cryotherapy, Fascia Massage, or Compression Boots. No commitment, book as needed.
4-Pack
$160/4 visits
Best value for consistent recovery. Mix and match modalities across 4 visits.
Get Started
Book Your Consultation.
Pick a time that works for you. La'auli Fonoti will review your goals and walk you through what Fonoti Way looks like for your athlete.
Effective: April 2026 · Washington State, Utah & Virtual Services
Fonoti Way operates in Washington State, Utah, and as a virtual/online service provider. This Privacy Policy governs how we collect, use, and protect your personal information in compliance with the Washington State Consumer Protection Act (RCW 19.86), applicable Utah consumer privacy laws, and federal regulations including TCPA and CAN-SPAM. This policy does not overlap with our Terms and Conditions or SMS Terms — each document covers separate and specific obligations.
Information We Collect
We only collect information you voluntarily provide through our forms, assessments, or direct communication:
Full name, email address, and phone number
Athlete details including age, grade, sport, and performance goals
Parent or guardian name and contact information (required for athletes under 18)
Billing information processed securely through third-party payment processors
Device and usage data via cookies and website analytics
How We Use Your Information
Your information is used solely to deliver and improve our services:
To assess athlete fit and process enrollment inquiries
To schedule consultations and training sessions
To send program updates and reminders via email or SMS (with your consent)
To process billing on a 28-day recurring cycle
To comply with Washington State, Utah, and federal legal obligations
Children's Privacy
Fonoti Way works with minor athletes. All personal data for individuals under 18 must be submitted and consented to by a parent or legal guardian. We do not knowingly collect data from minors without verifiable parental consent, in compliance with COPPA and Washington State law.
Data Sharing
We do not sell your personal information. We share data only with service providers who help us operate our business (such as CRM, scheduling, and payment platforms) under confidentiality agreements, or when required by Washington or Utah law.
Your Rights
Under Washington State and Utah law, you have the right to access, correct, or request deletion of your personal data, and to opt out of marketing communications at any time. To exercise these rights, contact us at [email protected].
Data Security & Breach Notification
We implement industry-standard security measures to protect your data. In the event of a data breach affecting Washington State residents, we will notify affected individuals as required by RCW 19.255.010.
Cookies
Our website may use cookies to improve your experience. You may disable cookies in your browser settings at any time without affecting your ability to access our services.
Changes to This Policy
We may update this policy periodically. Continued use of our services after updates constitutes acceptance of the revised policy.
Effective: April 2026 · Washington State, Utah & Virtual Services
These Terms and Conditions govern your enrollment in and use of Fonoti Way's training programs, whether in-person in Washington State or Utah, or delivered virtually. By enrolling or submitting an assessment, you agree to these terms. These terms are separate from our Privacy Policy (which covers data use) and our SMS Terms (which covers text messaging).
Program Enrollment
Submitting an assessment or inquiry does not guarantee enrollment. Fonoti Way reserves the right to accept or decline any applicant based on program fit, capacity, and coach discretion. Enrollment is confirmed only upon receipt of a signed agreement and first payment.
Automatic Renewal & Billing Disclosure
IMPORTANT — AUTO-RENEWAL NOTICE (Required under Washington State RCW 19.19 and Utah Code 15-10): Your Fonoti Way membership is an automatically renewing subscription. You will be billed every 28 days at your agreed program rate until you cancel. You will receive notification before each billing cycle. Cancellation requires 28 days written notice prior to your next billing date.
Billing occurs every 28 days from your enrollment date
Your rate remains consistent regardless of session count in a given cycle
No refunds for missed sessions due to athlete absence
To cancel, provide written notice via email at least 28 days before your next billing date
Fonoti Way offers virtual training, programming, and consultation services delivered electronically. Virtual services are subject to the same terms as in-person services. Electronic agreements and signatures are valid and binding under the Washington State Electronic Authentication Act and Utah Uniform Electronic Transactions Act (UETA).
Athlete Conduct & Commitment
Athletes and families enrolled in Fonoti Way are expected to:
Attend or participate in scheduled sessions consistently
Communicate any absences at least 24 hours in advance
Maintain a respectful and coachable attitude in all interactions
Follow programming guidelines provided between sessions
Complete daily check-ins and wellness reporting when required
Health, Medical & Assumption of Risk
By enrolling, you confirm the athlete is in good physical health and cleared for athletic participation. Fonoti Way strongly recommends a current physical examination before beginning any program. Athletic training involves inherent risk of injury. By enrolling, you knowingly assume these risks and release Fonoti Way, its coaches, and staff from liability for any injury, loss, or damage arising from participation, whether in-person or virtual.
Parental Consent for Minors
Athletes under 18 require a parent or legal guardian to agree to these Terms on their behalf. By submitting an enrollment form for a minor, the parent or guardian represents they have authority to enter into this agreement and accepts all terms on behalf of the athlete.
Photography, Video & Media
Fonoti Way may photograph or record training sessions for promotional and educational use. By enrolling, you grant Fonoti Way a non-exclusive license to use such content on our website and social platforms. If you do not consent, you must notify us in writing before your first session.
Intellectual Property
All training programming, content, assessments, and materials created by Fonoti Way are proprietary intellectual property. They may not be reproduced, shared, or distributed without prior written consent.
Governing Law
These Terms are governed by the laws of Washington State for clients located in or receiving services in Washington, and by Utah law for clients located in or receiving services in Utah. For virtual-only clients, Washington State law applies by default. Any disputes will be resolved in the applicable jurisdiction.
Modifications
Fonoti Way reserves the right to update these Terms at any time. We will notify enrolled athletes of material changes. Continued participation after notice constitutes acceptance of the updated terms.
Effective: April 2026 · A2P 10DLC Compliant · TCPA Compliant
These SMS Terms govern text message communications sent by Fonoti Way. They are separate from our Privacy Policy (which covers how we use your data) and our Terms and Conditions (which cover enrollment and billing). These SMS Terms are specific to mobile messaging only.
By providing your phone number on any Fonoti Way form, you expressly consent to receive automated and non-automated SMS text messages from Fonoti Way. Consent is not a condition of purchase. Message and data rates may apply.
Program Details
Program Name: Fonoti Way SMS Communications Sender: Fonoti Way Purpose: Athlete scheduling, program updates, consultation reminders, and enrollment follow-up Message Frequency: Varies — typically up to 4 messages per month per contact Message & Data Rates: Standard carrier rates may apply Opt-Out: Reply STOP at any time Help: Reply HELP or email [email protected]
Types of Messages You May Receive
Consultation scheduling confirmations and reminders
Session schedule updates or changes
Program enrollment follow-ups
28-day billing cycle reminders
Program announcements and updates
How to Opt Out
You may opt out of SMS communications at any time by replying STOP to any message from Fonoti Way. After opting out, you will receive one final confirmation message and no further SMS messages will be sent. To re-enroll, text START to the same number.
How to Get Help
Reply HELP to any Fonoti Way SMS message for assistance. You may also contact us directly:
Fonoti Way sends messages through an A2P (Application-to-Person) registered 10DLC messaging campaign in full compliance with carrier requirements, CTIA guidelines, and the Telephone Consumer Protection Act (TCPA). Our messaging is registered with applicable carriers for business communications.
TCPA Compliance
Fonoti Way complies with the Telephone Consumer Protection Act (47 U.S.C. § 227). We obtain express written consent before sending any marketing SMS. You have the right to revoke consent at any time by replying STOP. We do not send unsolicited messages.
Supported Carriers
SMS delivery is supported by all major US carriers including AT&T, Verizon, T-Mobile, and others. Carrier support may vary. Fonoti Way is not responsible for delayed or undelivered messages due to carrier limitations.
No Data Sharing for Marketing
Your phone number will never be sold or shared with third parties for their own marketing purposes. All data handling is governed by our Privacy Policy.
Changes to SMS Terms
We may update these SMS Terms at any time. Continued opt-in after notification of changes constitutes acceptance of the updated terms.
